FoodSaver Rebrand

We dove deep into understanding the ideal vacuum sealer user, and based on our findings, my team at Newell Brands crafted a 360 rebrand designed to captivate the next-gen customer. The strategy refreshed everything— from tone of voice and fonts to colors, packaging, photography, and video—creating a bold, modern look and feel. FoodSaver is all about preserving food at its peak flavor, empowering consumers to unlock maximum freshness while making smarter, more sustainable food choices.